Andrew Flint, Nevex
Toronto-based I/O technology company
Nevex promises rich incentives and strong support in its new channel program, designed to bring the firm’s unique solution for the input-output bottleneck to a global market.
Launched in 2009, Nevex now offers a product dubbed CacheWorks, providing granular I/O acceleration. CacheWorks offloads the I/O workload from primary storage devices to local high-performance media (flash-based solid-state drives in Windows servers, plus the servers’ onboard RAM), reserving storage system resources for actual storage functions, and increasing the speed of information access on the user’s end. Administrators can control which information receives the acceleration treatment, according to file type, application or data location.
“In total we can drive performance results that are above and beyond what it would look like if you loaded your entire application on a flash device,” said Andrew Flint, product manager.
Nevex emerged from stealth mode in October, and now the company is looking for partners to distribute its technology around the world. Focusing on North America first (and looking particularly to partners expert in databases, enterprise apps, virtualization, storage and server infrastructure), Nevex has devised a channel program providing competitive market information, sales support directly from the software maker, and special incentives.
Nigel Miller, VP, business development, said the incentives would be tailored to the partner’s requirements, be they co-marketing support or lead generation. “It really depends specifically on the VAR itself and what we think they need to kick start this program.”
The program affords a 35-point margin on $2,495 per physical server, which would see channel participants investing $1,625 for the product, Miller said. For now, however, Nevex is also operating a separate direct-to-market sales strategy offering CacheWorks for just $1,495. Flint and Miller said the discounted direct-customer price would end in mid-December with the next dot release of the software.
